Basic Data about Japan

Population - 127 million Japanese citizens

Tokyo metropolitan area - 30 million people

Japan's industry is the third largest in the world

The regime is a constitutional monarchy, the emperor is a symbol of unity of the people

Japan is the third largest economy in the world

The Japanese Yen is the third most commonly traded currency in the world (after the dollar and euro)


The Japanese market is a huge market saturated with opportunities in the communications, software, gaming applications and mobile devices fields.


All is marketing. Think marketing from the beginning. Getting a true picture of the market through interviews with professionals in the field will save the company a lot of time and money.


Formulate a clear marketing strategy, based on current and accurate market data

Be focused the sharpest way on the defined task, like samurai sword that is not deviant and not affected by environmental factors


Prepare a professional business plan, according to real marketing and financial information. The Japanese character is not suitable for rough estimates that will be difficult to convince investors about the business seriousness.

Do not perform promotional activities (trade shows, advertising, etc.) before the stage at which the products are ready for sale.

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