Partner Neta Kalmanson was featured in the online magazine ISRAERU, where she discussed her practice and the growth of the business relationship between Japan and Israel.
"What interests the Japanese are cutting-edge technologies. We represent companies in many fields with cutting edge technologies – such as drones, cyber, agricultural technologies, fintech, and more.
Our advantage is far beyond language.
We understand both sides, coordinate expectations, and align while preventing conflicts. Our main role is to build mutual trust between our customers on both sides.
It is very important first of all to filter the companies so that we reach Japan not only with innovative and groundbreaking technologies but also with companies that are suitable for Japan.
If we analyze the typical Israeli characteristics compared to the typical Japanese, we will meet two opposites; yet I see how we complete each other, what makes it such a great opportunity for mutual cooperation."
For the full Interview >> click here
For the full Interview (in Japanese ) >> click here