According to a report by a leading analyst firm App Annie for the smartphones and tablets applications market, Japan is a world leader in mobile revenues from apps stores of Apple and Google, and overtaken the USA. The change was made possible by an impressive growth over the past year in spending on games applications in Japan by 3.9 times compared to 2.7 times per year in the US annually. It is worth noting that the population of Japan is only about 127 million people, compared with about - 317 million people in the United States. The penetration rate of smart phones in Japan is expected to continue to grow in 2014, and will further increase the profitability of mobile applications market in Japan. (December of 2013).