Population - 127 million Japanese
citizens
Tokyo metropolitan area - 30 million
people
Japan's industry is the third largest
in the world
The regime is a constitutional
monarchy, the emperor is a symbol of unity of the people
Japan is the third largest economy in
the world
The Japanese Yen is the third most
commonly traded currency in the world (after the dollar and euro)
The Japanese
market is a huge market saturated with opportunities in the communications,
software, gaming applications and mobile devices fields.
All is marketing.
Think marketing from the beginning. Getting a true picture of the market
through interviews with professionals in the field will save the company a lot
of time and money.
Formulate a
clear marketing strategy, based on current and accurate market data
Be focused
the sharpest way on the defined task, like samurai sword that is not deviant
and not affected by environmental factors
Prepare a
professional business plan, according to real marketing and financial
information. The Japanese character is not suitable for rough estimates that
will be difficult to convince investors about the business seriousness.
Do not
perform promotional activities (trade shows, advertising, etc.) before the
stage at which the products are ready for sale.