The
behavior and manners of the Japanese market - culture-specific consumption
patterns, fashion, flavors, designs, all of these are different from patterns
familiar to us in the western market.
It
is impossible to use any knowledge or prior information about the target market
analysis. Hence, there is a definite need and necessity to carry out market evaluation
which will provide precise and relevant data that will save time and money, not
to mention the way failures on the way to business in Japan.
I.J.
Do incorporates the knowledge and experience that have been accumulated during 20
years of activity of its' managers and acquaintance with research firms in
order to be able to conduct reliable and in-depth market research that includes
market potential analysis, penetration feasibility and recommendations for
modes of operation.