The behavior and manners of the Japanese market - culture-specific consumption patterns, fashion, flavors, designs, all of these are different from patterns familiar to us in the western market.

It is impossible to use any knowledge or prior information about the target market analysis. Hence, there is a definite need and necessity to carry out market evaluation which will provide precise and relevant data that will save time and money, not to mention the way failures on the way to business in Japan.

I.J. Do incorporates the knowledge and experience that have been accumulated during 20 years of activity of its' managers and acquaintance with research firms in order to be able to conduct reliable and in-depth market research that includes market potential analysis, penetration feasibility and recommendations for modes of operation.